Hi! I’m sofi
A Product & Innovation Professional based in sunny Cabo San Lucas, Mexico. I bring both creative insight and analytical thinking to every project.
Projects
My background in customer service, sales, and marketing gives me a holistic understanding of user needs and the business goals behind every product.
Los Cabos Humane Society
Website redesign using a mobile- first approach and implementing new features to encourage animal shelter volunteers to engage more consistently and become recurring contributors.
Wave & Wind Buddy
A mobile weather app that educates users using AI to understand complex weather data of their preferred watersport, resulting in captivating inexperienced users.
Chatbot for travel app
Design Thinking methodology applied to create an integrated chatbot to help travelers book the best tours resulting in an increase in multi-purchase items per booking.
WIP
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