Hi! I’m Sofi
My passion for learning and appreciation for simplicity has always drawn me toward solving problems and improving how things work for people.
Being bicultural has shaped how I see the world—it’s taught me empathy, curiosity, and the importance of understanding different perspectives. These qualities naturally influence how I approach product thinking: starting with people, their needs, and the context behind their behavior.
With over ten years of experience in sales management within the tourism industry, I have led cross-functional teams, contributed to product launches, and developed strong capabilities in market research, stakeholder management, project execution, and business intelligence. I’m now keen on bringing this experience into Product Management, where I can focus on building thoughtful, user-centered products, shaping product direction, and working with teams to turn ideas into solutions that make a real impact.
In my spare time, I enjoy exploring open world video games, watching sci-fi movies, fishing, and spending time with my husband and dogs at the beach.
Sofia Almazan 