Hi! I’m Sofi
I’m a Product & Innovation professional who loves turning ideas, customer needs, and messy problems into products and experiences that make sense.
I’ve spent 15+ years working across customer insights, product development, commercial strategy, operations, market research, and cross-functional leadership. With a focus on product management, product design, UX, and AI, I bridge strategy, creativity, and technology to solve problems and create user-centered solutions. I enjoy connecting the dots between what people need, what businesses are trying to achieve, and what’s actually possible.
I’m particularly interested in the intersection of tourism, animal welfare, and pet technology, where innovation can create value for businesses, people, and animals alike.
When I’m not thinking about products, you’ll probably find me at the beach with my husband and dogs, fishing, playing video games, or watching a good sci-fi movie.
I’m always curious, always learning, and always looking for the next interesting problem to solve.
