Hi! I’m Sofi
My passion for continuous learning and appreciation for the beauty of simplicity inspired me to pursue a career in design.
Being bicultural taught me early on the importance of empathy and open-mindedness, skills that are at the core of human-centered design.
With over ten years of experience as a sales manager in the tourism industry, I’ve led cross-functional teams, contributed to new product launches, and built a strong foundation in research, project management, and business intelligence. I’m excited to bring that perspective into product design.
In my spare time, I enjoy exploring open world video games, watching sci-fi movies, surfcasting, and spending time with my husband and dogs at the beach.


