About Me

Hi! I’m Sofi

My passion for continuous learning and appreciation for the beauty of simplicity inspired me to pursue a career in design.

Being bicultural taught me early on the importance of empathy and open-mindedness, skills that are at the core of human-centered design.

With over ten years of experience as a sales manager in the tourism industry, I’ve led cross-functional teams, contributed to new product launches, and built a strong foundation in research, project management, and business intelligence. I’m excited to bring that perspective into product design.

In my spare time, I enjoy exploring open world video games, watching sci-fi movies, surfcasting, and spending time with my husband and dogs at the beach.

  • Sofia holding a fish at the beach.
  • Sofia on sailboat at Cabo San Lucas Arch
  • Sofia surfing